Let's Have Some Fun!

Yes, fun ... you went into business for yourself for a reason, whatever that reason may be, this should be an exciting endeavor, an adventure. 

The sales and marketing side of things can be just as much fun as going to a carnival or taking a vacation to that place you always wanted to go.  It's all in your mind-set.  Think of it like "Monopoly®."  You have your token, say the little horse with rider (my personal favorite), you move that token around the board buying up real estate left and right and collecting money from your opponents when they land on your properties. 

We all know the game.  The one with the most cash in the end wins ... well; business isn't so far off from that.  Where do you think the idea of the game came from in the first place?  Your "properties" are your customers and the pay you for your products and services as if they had just landed on your spot.  Watching the bank account grow, closing a deal, signing of the contract and the happy customer who speaks wonderful things about you and your business ... all provide a sense of achievement, gratification, and yes ... a win for you!

Why are you playing that game?  Maybe it's because your kids asked you to play with them, but admit it, you're having fun.  This shouldn't be all that much different!

Having people pay you money for your products and services, is just as heady as it is for say ... actors, when an audience applauds them at the close of the curtain!  In the same way this audience is telling these actors how appreciated they are, what a good job they did, how much their performance was valued; your customers are telling you that you are worthwhile, that your organization is good and that your products and services are worth spending their hard-earned money on - they are applauding you and giving you value.  The more you sell, the more the money comes in and the louder the "applause" becomes ... along with the volume of your audience at your "curtain call." 

The delightful challenge that faces you is "what can I say or do to get my audience, my customer, to applaud me ... to pay me for my products and services?"  This is actually a lot of fun! Well, to a marketer such as me perhaps, but if you put your own mind into this gear, you will find yourself invigorated and excited.  Planning and strategizing the success of your business is always an activity to be embraced with love and exuberance.

So let's get down to it ...